260,000 Baby Boomers Might Not Be Able to Find a New Home

Dallas-Fort Worth Ranks Number One Metropolitan Area with Highest Housing Gap for Baby Boomers, According to a Recent Study by Epcon Franchising

Active Adult Consumers Dominate Future New Home Demand

In Epcon’s targeted market areas, Dallas-Fort Worth ranks as the number one metropolitan area with the highest housing gap for baby boomers, according to a recent study by Epcon Franchising. The study concluded that there is an expected volume growth for baby boomer housing in certain U.S. markets over the next five years, which could potentially leave baby boomers without the ability to move into the type or location of home they desire.

Epcon commissioned Zonda (formerly Metrostudy) to conduct research on homebuyers and found that there is a potential housing deficit for adults 55 and older in some of the nation’s metropolitan areas. In fact, the potential housing gap is more than 260,000 in the top 10 ranked markets.

The top 10 metropolitan areas with the largest housing deficit (not including California, North Dakota, Hawaii and Alaska) are:

  1. Dallas-Fort Worth
  2. Houston
  3. District of Columbia
  4. Atlanta
  5. Miami
  6. Denver
  7. Seattle
  8. Phoenix
  9. Austin
  10. Minneapolis-St. Paul

Income, age, presence of children, homeownership rate, cost of living and urbanicity affect the rankings of the top housing deficit markets. These markets might have a projected housing gap, but many of them also have economic diversity, strong tourism and a well-educated workforce that can support a growing housing market.


According to Zonda, baby boomers desire to move to locations closer to the urban core and want to live in residences requiring less maintenance. The organization also concluded that active adults are more likely to live in an environment within close distance to attractive attributes that suit their standard of living. According to Zonda, it is estimated that 52 percent of all new home purchases within the next five to 10 years will be made by adults 55 and older.

“This confirms our foresight more than two decades ago that the baby boomer market would represent an excellent business venture for those wanting to own a residential real estate development,” said Phil Fankhauser, Epcon’s co-founder and CEO. “Our solution addresses this housing gap with a franchising model that provides individuals the opportunity to build and develop low maintenance, single-story condominiums for an underserved market.”

About Epcon Franchising


Epcon Communities is one of the largest U.S. home builders, according to Builder Magazine’s 2013 list, and one of the leading developers and franchisors of communities. With headquarters in Dublin, Ohio, the company has built over 450 communities in the United States since 1986, with Franchise Builders in over 30 states. More than 35,000 homes have been built by Epcon Communities and its Franchise Builders. For more information, contact us or give us a call at 1-888-909-2430.

About Zonda (formerly Metrostudy)

Zonda is the leading provider of primary and secondary market information to the housing and related industries nationwide. Zonda provides research, data, analytics and consulting services to help builders, developers, lenders, suppliers, retailers, utilities and others make investment and business decisions every day.

About Epcon

Headquartered in Dublin, Ohio, Epcon is a leading 55+ home building franchise in the United States. For more than 35 years, Epcon has integrated smart, innovative new home designs with the most desirable modern amenities popular with 55+ home buyers. A growing home building business or real estate development company can leverage Epcon Franchising’s proven home designs, technology, marketing and sales resources. Epcon Franchise Builders are given a competitive advantage to build smarter and scale faster in the 55+ home building market. Epcon is ranked on Builder 100 as a top U.S. home builder and the Franchise Times Top 400 list, has ranked on Entrepreneur’s Franchise 500 and has won multiple product and design awards from the National Association of Home Builders (NAHB). Learn more about what we offer.