What We Offer / 55+ Market Opportunity

We know the 55+ active adult market inside and out.

Economic conditions and changing demographics make now a perfect time to look for new business opportunities. Meet the needs of the largest and most underserved segment of home buyers in today’s market by building low-maintenance, single-family homes popular with 55+ active adults.

Baby Boomers made up the largest share of home buyers in 2022 at 39%.

National Association of Realtors, 2023 Home Buyers and Sellers Generational Trends

People aged 55+ account for 67.9% of all wealth in the United States.

Federal Reserve, December 2022

There are so many reasons to enter the 55+ home building market with Epcon.

High net worth buyers

The 55+ market has the highest net worth in history, with many deals happening in cash.

Ideal land opportunities

Epcon has conducted research to understand demographic trends to help you identify opportunities.

Special financing

These buyers can receive special financing options, like a Home Equity Conversion Mortgage (HECM) loan.

Thoroughly researched

Epcon stays at the forefront of this ever-changing audience segment by continuing to research and analyze trends, needs and behaviors in the home building space.

Tailored amenities

Epcon community amenities and homeowner association (HOA) services are tailored to meet the demands of the 55+ buyer.

Epcon Communities, The Courtyards at Andrews Chapel — Raleigh, NC

Home features the 55+ buyer will love.

With over 35 years of experience and research into 55+ home buyers, Epcon has demonstrated that lifestyle is key to homeowner satisfaction. Epcon provides home features and amenities that are the most popular with the 55+ demographic.

Detached homes and courtyard homes appeal more to the 55+ buyer.

Epcon’s designs focus on single-family homes, rather than multifamily condominiums or apartment complexes.

55+ Baby Boomers prefer more open designs in new homes.*

Epcon’s copyrighted floor plans combine the kitchen, dining room and living areas to lend a sense of openness and allow for plenty of natural light.

*NAHB Outlines Top Features Home Buyers Want for 2019

83% of people in the Baby Boomer generation would love a patio.*

Most Epcon homes have a private courtyard that can be viewed from the main rooms in the house.

*NAHB Outlines Top Features Home Buyers Want for 2019

Take a tour of a model home to see the copyrighted designs you have access to as a Franchise Builder.