What We Offer / 55+ Market Opportunity

We know the 55+ active adult market inside and out.

Economic conditions and changing demographics make now a perfect time to look for new business opportunities. Meet the needs of the largest and most underserved segment of homebuyers in today’s market by building low-maintenance, single-family homes popular with 55+ active adults.

Active adults ages 55+ make up the largest share of home buyers at 39%.

2020 Home Buyers and Sellers Generational Trends Report. National Association of REALTORS® Research Group.

By 2030, more than 1 in 5 people in the United States will be age 65 or older.

Making Room: Housing for a Changing America. AARP. 2019

There are so many reasons to enter the 55+ homebuilding market with Epcon.

High net worth buyers

The 55+ market has the highest net worth in history, with many deals happening in cash.

Ideal land opportunities

Epcon has conducted research to understand demographic trends to help you identify opportunities.

Special financing

These buyers can receive special financing options, like an HECM loan.

Thoroughly researched

Epcon stays at the forefront of this ever-changing audience segment by continuing to research and analyze trends, needs, and behaviors in the homebuilding space.

Tailored amenities

Epcon community amenities and HOA services are tailored to meet the demands of the 55+ buyer.

Epcon Communities, The Courtyards at Andrews Chapel — Raleigh, NC

Home features the 55+ buyer will love.

With 35 years of experience and research into 55+ home buyers, Epcon has demonstrated that lifestyle is key to homeowner satisfaction. Epcon provides home features and amenities that are the most popular with the 55+ demographic.

Detached condominium or patio homes appeal more to the 55+ buyer.

Epcon’s designs focus on single-family homes, rather than multifamily condominiums or apartment complexes.

55+ Baby Boomers prefer more open designs in new homes.*

Epcon’s copyrighted floor plans combine the kitchen, dining room and living areas to lend a sense of openness and allow for plenty of natural light.

*NAHB Outlines Top Features Home Buyers Want for 2019

83% of people in the Baby Boomer generation would love a patio.*

Most Epcon homes have a private courtyard that can be viewed from the main rooms in the house.

*NAHB Outlines Top Features Home Buyers Want for 2019

81% of Baby Boomers would appreciate doorways that are at least three feet wide.*

*NAHB Outlines Top Features Home Buyers Want for 2019

Take a tour of a model home to see the copyrighted designs you have access to as a Franchise Builder.