About / 55+ Market Opportunity

With over 35 years of experience, we know the 55+ active adult market inside and out.

Economic conditions and changing demographics make now a perfect time to look for new business opportunities. Meet the needs of the largest and most underserved segment of home buyers in today’s market by building low-maintenance, single-family homes popular with 55+ active adults.

Baby Boomers made up the largest share of home buyers in 2022 at 39%.

2023 Home Buyers and Sellers Generational Trends Report, National Association of REALTORS®

55+ buyers purchase new homes at a higher percentage than any other age group.

2023 Home Buyers and Sellers Generational Trends Report, National Association of REALTORS®

There are so many reasons to enter the 55+ home building market with Epcon.

High net worth buyers

The 55+ market has the highest net worth in history, with many deals happening in cash.

Ideal land opportunities

Epcon has conducted research to understand demographic trends to help you identify opportunities.

Special financing

These buyers can receive special financing options, like a Home Equity Conversion Mortgage (HECM) loan.

Thoroughly researched

Epcon stays at the forefront of this ever-changing audience segment by continuing to research and analyze trends, needs and behaviors in the home building space.

Tailored amenities

Epcon community amenities and homeowner association (HOA) services are tailored to meet the demands of the 55+ buyer.

Take a drone tour of a model home to see the floor plans you have access to as a Franchise Builder.

Hyland Run Provenance Model Home

The 55+ buyer is the largest segment of new home buyers.*

Epcon has over 35 years of experience and research within the 55+ market segment. Our copyrighted home designs provide an exclusive and time-tested product that sells with active adults in markets across the country.

*2023 Home Buyers and Sellers Generational Trends Report

55+ buyers aren’t as sensitive to home prices or interest rates.

The 55+ demographic tends to be more financially stable and less swayed by market volatility — Epcon’s product resonates with their lifestyle preferences.

55+ buyers are undeserved in the housing market.

Many businesses focus on catering to the demands of younger demographics, leaving a significant gap in the 55+ market. 

There isn’t as much competition in the active-adult niche.

Builders have not yet taken advantage of the opportunities available in the 55+ housing market. Epcon’s copyrighted floor plans are designed for the active-adult buyer.