Increasing Number of Households, Good News for Epcon Franchise Builders
Epcon’s low-maintenance, ranch-style homes meet growing demand.
“Growth in the nation’s adult population will drive significant household growth over the next decade and beyond,” according to the State of Housing: 2016 report by the Joint Center for Housing Studies at Harvard University, which says the real estate market for senior housing continues to be on fire.
The rising number of older buyers creates an opportunity for home builders and developers prepared to meet the demand for low-maintenance homes.
Epcon homes meet growing demand
According to the State of Housing: 2016 report, “demographic forces alone will drive the addition of more than 13 million households from 2015 to 2025. Much of this growth will occur among the retirement-aged population, with the number of households age 70 and over projected to soar by over 8 million, or more than 40 percent. These increases will lift the share of older households from 16 percent in 2015 to about 21 percent in 2025.”
According to U.S. census data, the 65+ demographic is the fastest growing in the country. The effects of this demographic shift are twofold. One, older buyers are expected to play a huge role in home sales over the next decade. Two, since retirement age buyers typically plan to stay in their homes, the Joint Center for Housing Studies expects lower turnover of existing homes, driving the need for new construction.
As per a Metrostudy report, 55+ buyers will comprise the largest (52%) percentage of new home buyers. Epcon builds homes that appeal to these consumers.
Epcon is the 40th Largest Home Builder and the 22nd Largest Private Home builder (Builder Magazine, May 2016) and has 30 years of experience in homebuilding and 20 years in franchising. Epcon Franchise Builders leverage Epcon’s proven processes to build homes more efficiently and with a faster ROI. In other words, Epcon Franchise Builders are positioned with the right tools to take advantage of this market demand.
How to appeal to older home buyers
Epcon invests significant resources and effort in up-to-date studies of the residential home buyer. This allows even relatively small home builders to leverage Epcon’s research and marketing systems to become a larger regional player.
The State of Housing: 2016 report finds that “older households that…move likely will seek units that are smaller and less costly to maintain.” This conclusion underscores Epcon’s internal market research which shows that the 55+ demographic is looking for low-maintenance homes that allow time for an active lifestyle.
Epcon’s single-story, ranch-style homes are low-maintenance with many home chores such as lawn-mowing and raking taken care of. Epcon’s copyrighted open floor plans are based on market research and factor in room for entertaining and socializing while also keeping accessibility in mind for later years.
An Epcon home is a long-term investment that is affordable and appeals to home buyers. Epcon Franchise Builders leverage the tools and processes of an established homebuilding company to make significant inroads in a booming residential market segment.
As forecasts show, there is plenty of room for nimble homebuilders with the right strategies to capitalize on unmet demand.
Investigate the Epcon franchise opportunity
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