Why Epcon is a Sturdy Construction Business Idea

Construction site

Epcon helps custom home builders diversify by adding production building to their portfolio

“Don’t put all your eggs in one basket.” That’s safe advice for everyone but is especially relevant for home builders.

It’s a business strategy that rang true for Tony Corona, a custom home builder with complementary experience in commercial development. Corona teamed up with his friend, Thomas Bohlander, to form Fairway and Sunshine Development in Port Clinton, OH, which now builds Epcon homes. Becoming an Epcon Franchise Builder is a great construction business idea that helps you reap the benefits of production home building.

Epcon homes can be built and sold a lot faster

The pace of production home building can be a particularly attractive proposition for custom home builders. While the payout from a custom home can be large, the time and labor costs invested can be large as well. Over the course of six years, Corona built just 15 custom homes. Contrast this with his Epcon business: Fairway Estates, Fairway and Sunshine Development’s first community, consists of a whopping 160 homes (more than 10 times the number of Corona’s custom homes).

Epcon offers Franchise Builders a convenient entry point into production home building.

Epcon Franchise Builders such as Corona use Epcon’s systematic processes — established, copyrighted floor plans; construction schedules and budgeting templates; field intelligence such as vendor and labor costs — to develop entire communities rapidly.

Rapid build-outs won’t amount to much if the houses don’t sell as fast. Epcon invests heavily in market research and constantly tweaks its copyrighted floor plans so Franchise Builders can rest assured that the homes Franchise Builders are building are ones that appeal to home buyers. Epcon Franchise Builders use website templates, marketing materials, pre-sale strategies and professional photography supplied by Epcon to help increase sales velocity.

With greater sales velocity, Epcon Franchise Builders are able to recuperate precious liquid capital quickly and are free to reinvest as they see fit. The streamlined, tried-and-tested Epcon methods save time and money every step of the way, from pre-sales through final inspection and closing.

Epcon Franchise Builders use proven processes to build homes that appeal to 55+ home buyers.

Epcon offered an easy way into production homebuilding for Justin Bauer of Clarity Construction, who has historically built custom homes. Bauer is grateful for the marketing materials and other support he receives from Epcon.

Epcon’s assets and support enable custom home builders such as Corona and Bauer to level the playing field with large, national builders and get a lucrative slice of the production homebuilding action.

Epcon allows home builders to retain valuable labor

Another important operational challenge of owning a construction business: availability of reliable labor.

According to the National Association of Home Builders, the Great Recession saw the loss of 1.5 million jobs in the residential construction industry, and less than half have been replaced in recent years. This shortage means skilled and reliable labor is an increasingly valuable asset.

Construction contractors are more likely to be attracted to the steady workflow of developing Epcon communities instead of the rollercoaster ride that custom homebuilding can sometimes be. Epcon Franchise Builders have the leverage to attract and retain labor in a competitive landscape.

A profitable construction business often includes a diverse portfolio of projects, and becoming an Epcon Franchise Builder is a great entry point to add production homebuilding. Epcon’s polished processes and tested product enable builders of all sizes to benefit from a lucrative segment of the residential construction market.

Become an Epcon Franchise Builder

For more details about the Epcon home building franchise opportunity, learn more about what we offer or reach out to our team.

About Epcon

Headquartered in Dublin, Ohio, Epcon is a leading 55+ home building franchise in the United States. For more than 35 years, Epcon has integrated smart, innovative new home designs with the most desirable modern amenities popular with 55+ home buyers. A growing home building business or real estate development company can leverage Epcon Franchising’s proven home designs, technology, marketing and sales resources. Epcon Franchise Builders are given a competitive advantage to build smarter and scale faster in the 55+ home building market. Epcon is ranked on Builder 100 as a top U.S. home builder and the Franchise Times Top 400 list, has ranked on Entrepreneur’s Franchise 500 and has won multiple product and design awards from the National Association of Home Builders (NAHB). Learn more about what we offer.