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Category: Industry Research

Not Immaterial: Ways to Reduce Construction Cost and Increase Buying Power

By Paul Hanson, President of Epcon Franchising Despite the financial curveballs 2020 has thrown, demand for housing is strong. According to the National Association of Home Builders, new home sales were up over 3% in the first half of 2020 compared with the same time

Play to Win: Using the Lure of Big Builders to Create Opportunities for Your Projects

By Paul Hanson, President of Epcon Franchising Large home builders are called “national” builders for a reason. They’re big and they’re everywhere – probably in your market, too. Even if they’re not competing with you directly, they’re likely competing with you indirectly in one form

Predicting Profit: How to Know Your Margin Before You Close

By Paul Hanson, President of Epcon Franchising It’s no secret that the homebuilding business doesn’t have tremendous gross margins. If you believe in the traditional 20/60/20 model, where 20 percent of your cost is land, 60 percent is “sticks and bricks” and the final 20

Buying Land? 10 Tips to Find the Best of What’s Left

By Paul Hanson, President of Epcon Franchising The Great Recession changed everything with land acquisition. Before 2008, there were major developers in every significant market and buildable lots were plentiful. Since the recovery, lot inventory has been exhausted and most markets are experiencing shortages. What’s

Four Reasons for Established Builders to Consider a Franchise – Part 4: Scale Faster

When builders see an opportunity to expand into a new market niche, such as the 55+ active adult market, there is benefit to working with a national leader. This blog series will help answer whether a homebuilding franchise is the right investment, the right business

Four Reasons for Established Builders to Consider a Franchise – Part 3: Leverage the Knowledge and Experience of a National Builder

When builders see an opportunity to expand into a new market niche, such as the 55+ active adult market, there is benefit to working with a national leader. This blog series will help answer whether a homebuilding franchise is the right investment, the right business

Four Reasons for Established Builders to Consider a Franchise – Part 2: Capitalize on an Underserved Market

When builders see an opportunity to expand into a new market niche, such as the 55+ active adult market, there is benefit to working with a national leader. This blog series will help answer whether a homebuilding franchise is the right investment, the right business

Four Reasons for Established Builders to Consider a Franchise – Part 1: Utilize the Business Blueprint of a Top-50 Home Builder

When builders see an opportunity to expand into a new market niche, such as the 55+ active adult market, there is benefit to working with a national leader. This blog series will help answer whether a homebuilding franchise is the right investment, the right business

Are National Builders on the Horizon in Your Market? Chart a Course for the Blue Ocean

This is the third article in a three-part series on ways local, small volume home builders can compete more effectively with large, national builders. To read part one in the series, click this link Level the Playing Field: Take a Page from the National Builders’

Build More Efficiently with Greater Purchasing Power

This is the second article in a three-part series on ways local, small volume home builders can compete more effectively with large, national builders. To read part one in the series, click this link Level the Playing Field: Take a Page from the National Builders’