Now Is the Right Time to Start Home Franchising
Numbers of investors are home franchising to serve the growing demographic of Baby Boomers
Now is the right time to start home franchising. Epcon Communities Franchising Inc. is looking for Franchise Builders to expand our success as we tap into this growing industry.
Epcon Communities Franchising Inc. is America’s 38th-largest homebuilder (“2014 Builder 100,” Builder Magazine, May 2015), and one of the few existing home franchising systems. The Epcon home building franchise system and its Franchise Builders develop communities of ranch-style, low-maintenance homes popular with 55+ buyers — a demographic projected to drive new home sales in the United States for many years to come.
‘Silver tsunami’ greatly benefits Epcon’s home franchising system
There are millions of Baby Boomers. Many plan to buy new homes for retirement that are smaller but offer amenities that they will finally have time to enjoy. The Epcon home building franchise system is perfectly positioned to capture these buyers. Since our founding in 1986, we have considered the needs of that neglected customer segment in home franchising — active adult home buyers.
That segment represents a special opportunity. There are millions of active adult home buyers, they are wealthier than other generations, and they have better credit and more equity in their existing homes. That puts them in the best position to buy, which is why Metrostudy (a division of Hanley Wood) projects that Baby Boomers will purchase 52 percent of the new homes sold between now and 2019.
Major home builders are beginning to develop products that will appeal to buyers with empty nests and eager for an active lifestyle. But Epcon’s home building franchise system communities have been popular with 55+ homebuyers for nearly three decades — a major advantage for our Franchise Builders.
“There is massive demand for active adult housing, and not nearly enough builders are focusing on the needs and desires of 50+ buyers,” says CEO and Director Ed Bacome. “This mismatch between supply and demand creates a huge opportunity for Epcon’s Franchise Builders.”
Why our home franchising system is growing
Now is an exceptionally good time to build homes that 55+ buyers are looking for. First, the construction downturn during the Great Recession eliminated a lot of our competition. At the same time, many people who would have liked to move into a new home were frozen in place by a lack of financing, falling equity in their existing homes, and falling stock prices. Now that home prices are rising, the stock market has recovered, and financing is again available, these customers are ready to buy.
The dramatic shortage in desirable housing creates a great opportunity to start home franchising. The U.S. Census Bureau reports that 76 million Baby Boomers were born from 1946 to 1964, and their retirements will continue driving demand for the next 15 years. Generation X (born 1964 to 1982) is next in line to drive demand.
Learn more on how to start home franchising
The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.