High-End Custom and Semi-Custom Home Builder Ventures into 55+ Market
COLUMBUS, Ohio (September 9, 2024) – Our sixth Franchise Home Builder to join the Epcon network in 2024 is Icon Lifestyles in El Paso.
Icon Lifestyles is led by the husband and wife team of Carlos and Juanita Garcia. They currently build a mix of high-end custom and semi-custom homes and close around 100 homes per year in those two business segments. They have long considered capitalizing on the 55+ opportunity in West Texas, but hadn’t decided to move forward with that until learning about the resources and support we provide through our franchise offering.
“We now expect them to move forward very quickly with our business model and product lineup, as they already have a couple of parcels under control that could turn into their first of many Epcon Communities in the growing El Paso market,” says Paul Hanson, president of Epcon Franchising.