Epcon Home Closings Up 41 Percent Through First Five Months of 2015
How the Epcon Franchising system continues to thrive with the wealthiest home-buying demographic
The demand for award-winning Epcon Communities has never been higher, and we’re excited to announce that our home closings are up 41% for the first five months of 2015.
Epcon Communities Franchising Inc. is America’s 38th-largest homebuilder (“2014 Builder 100,” Builder Magazine, May 2015), and one of the few home building franchise companies that exist. Epcon and its Franchise Builders develop communities of ranch-style, low-maintenance homes popular with 55+ buyers — a demographic that is projected to drive new home sales in the United States for many years to come.
The popularity of our award-winning homes has much to do with our appeal to the 55+ buyer. The fact that the wealthiest home-buying demographic loves our homes is evident in our home closing numbers: in the first five months of 2015, we’ve already reported 365 closings, which is 41% higher than closings reported for the same period of the previous year.
We’re growing quickly around the country
With the increasing demand to live in Epcon Communities around the country, we’re off to the races in 2015. Approximately 30 new Epcon Communities, mostly in the Midwest and Southeast, are being planned for this year. Many of these communities will have fewer than 50 homes and feature our popular detached models and community amenities. And more great news: new Epcon Franchise Builders are joining our home building franchise network in 2015.
“There is massive demand for ranch-style, low-maintenance housing, and not nearly enough builders focusing on the needs and desires of 55+ buyers,” says CEO and Director Ed Bacome. “This mismatch between supply and demand creates a huge opportunity for Epcon Franchise Builders.”
Why we will thrive for years to come
There are 76 million Baby Boomers, according to the U.S. Census Bureau. Many plan to buy new homes for retirement that are smaller but offer amenities that they will finally have time to enjoy. The Epcon home building franchise system is perfectly positioned to capture these buyers. Since our founding in 1986, we have considered the needs of that neglected customer segment — mature home buyers.
That segment represents a special opportunity. There are millions of active adult home buyers, they are wealthier than other generations, and they have better credit and more equity in their existing homes. That puts them in the best position to buy, which is why Metrostudy (a division of Hanley Wood) projects that Baby Boomers will purchase 52 percent of the new homes sold between now and 2019.
Major home builders are beginning to develop products that will appeal to buyers with empty nests and eager for an active lifestyle. But Epcon’s home building franchise system communities have been popular with 55+ homebuyers for nearly three decades — a major advantage for our Franchise Builders.
“Stick with the active adult market,” says John Delin, owner of an Epcon home building franchise system in the Dallas-Fort Worth area of Texas. “There is a 20- to 30-year window for this demographic being interested in buying homes in active adult communities. I recommend affiliating with Epcon because they have the experience and background to marry into that marketplace. They have the proven track record with their business model.”