Epcon Franchising Hosts Powerhouse Conference
Industry thought leaders converge in Columbus, Ohio, for Epcon Communities National Sales & Construction Conference
One of the major benefits of being an Epcon Communities Franchise Builder is the opportunity to learn from the best in the business. Our annual conference brings together thought leaders and building industry experts from across the country. Epcon has nearly three decades of experience developing low-maintenance communities that are popular with 55+ buyers, and at our annual conference, we bring in other experts to help our builders develop communities — and sell homes — more effectively.
Building industry leaders converged in Columbus, Ohio, on Feb. 2-4 for Epcon Communities’ annual conference. The three days of the conference were broken into four tracks: construction, sales, marketing and franchising, and the information included detailed building-industry research on the 55+ demographic, what they wanted, what they weren’t getting from other builders, and how to profit by serving them.
“We bring in national experts so our Franchise Builders can get all of this information in one place,” said Tim Rini, vice president of franchising for Epcon. “Getting the National Association of Housing Builders to present was a tremendous opportunity. In fact, the sought-after experts in sales, generational marketing and other fields made for a pretty fantastic portal of information. Where, on your own, would you be able to bring those people together in one place?”
Gord Cooke, a renowned author and speaker on how to sell more efficient, green and comfortable homes, talked about innovations in construction. Cooke included case studies of successful building in all climate zones.
Metrostudy, the country’s leading provider of housing market information, presented new research on the incoming surge of retiring Baby Boomers, the hole in the housing market for Boomers, and how Epcon’s Franchise Builders are well-positioned to serve the shifting demographics. John Colvert, regional director and consumer segmentation leader for Metrostudy, said that according to their research, Epcon is facing a windfall of opportunity.
“(The 55+ segment) is expected to grow by over 10 million over the next five years,” Colvert said. “No other segment is projected to grow that fast.”
Scott Sedam, who writes a monthly column for Professional Builder magazine, talked about solutions for the supplier and labor shortages that are lingering from the Great Recession, when many subcontractors left the building industry. Sedam provided Epcon Franchise Builders his perspective on how to determine which supplies and trades are the most cost-effective.
Generational expert Warren Wright of Lifecourse Associates presented “Understanding & Selling to the Boomer.” Wright spoke to Franchise Builders about what the 55+ demographic wants, according to their collective “stories,” and how understanding the Boomer story helps Epcon’s Franchise Builders connect with potential buyers. Wright also held a conference session on how to understand the work ethic of Millennials — because they are the newly graduated and incoming pool of potential employees.
A highlight of the conference event was a presentation given by National Association of Home Builders Vice President Sharon Dworkin Bell. Bell gave the packed hall an update on the state of the 55+ housing market and provided current industry trends and statistics.
The advantage of low-maintenance homes and communities
Epcon Communities Franchising Inc. is America’s 36th largest homebuilder (“2013 Builder 100,” Builder Magazine, May 2014), and one of the only home building franchise companies that exists. Epcon and its Franchise Builders develop communities of ranch-style, low-maintenance homes popular with 55+ buyers — a demographic that Metrostudy projects will drive new home sales in the United States for many years to come.
The annual conference is just one of many ways that Epcon supports homebuilders. For in-depth details about the Epcon franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.