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Posted Mar 29th, 2016

Infographic: Four Reasons To Invest In 55+ Housing In the U.S.

How high demand and low supply make now a perfect time to invest in 55+ housing, a thriving demographic segment.

Think residential housing and the images that come up most readily are single-family starter homes, large McMansions or apartments. Most noticeable is the paucity of homes that are popular with the active 55+ demographic. Population trends and basic laws of supply and demand have merged to create an attractive opportunity for builders ready to develop communities that appeal to these niche buyers. Here are four reasons why you should invest in 55+ housing.

How to cash in on these factors

Developers who are already experienced in other segments of residential building told Metrostudy that they are still in the process of breaking into the market for homes that appeal to 55+ buyers. The biggest challenge is creating new floor plans that appeal to these buyers, construction schedules that maximize efficiency, and marketing materials that attract buyers and help accelerate sales.

55+ housing
Epcon Communities are built according to tried and tested floor plans and the systematization brought about by franchising means builders have the potential to sell and reinvest quickly.

Epcon’s floor plans and building methods have been tried and tested and are especially popular with this growing 55+ market, prospective home buyers who are looking for carefree, easy-maintenance homes that fit into their active lifestyles and offer a dash of luxury. Epcon has conducted focus groups and evaluated customer preferences for three decades, and hired award-winning architects to develop the plans for its homes, which are now patented.

Craig Crossley, an Epcon Franchise Builder who has built over 500 units in Ohio and North Carolina loves these plans, which provide a reliable blueprint for guidance. “You find out pretty quickly that the recipe that you’re buying into works,” Crossley says, “To copy something that is proven takes away a lot of the risk associated with homebuilding. Equally important, it’s a formula that does as well today as it did twenty years ago.”

This seamless process empowers even new developers to quickly develop neighborhoods. The systemization brought about by franchising can shave months off the building process for individual units, which in turn allows builders (and investors) to sell the property and reinvest their gains quickly.

Become an Epcon Franchise Builder

For in-depth details about the Epcon home building franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Disclaimer: The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.