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Posted Feb 9th, 2015

Why is the Epcon Home Building Franchise Perfectly Positioned for Today’s Housing Market? CNBC Explains

CNBC article talks of housing shortage for retirees and how smart builders are taking notice and designing accordingly

A recent article by CNBC, “Home Builder’s new Sweet Spot: the 55-plus crowd,” reveals how the nation’s nearly 80 million Baby Boomers want to live — and how builders are trying to react to the demographic surge. In the process, it illustrates that others are trying to play catch-up to the Epcon home building franchise, which has been building homes that are attractive to active adult buyers for decades.

Epcon offers “livable” floor plans, a requirement of the incoming surge of retiring Baby Boomers.

Here are some of the trends and opportunities CNBC highlights:

Trend: Smaller homes, big amenities

According to the article, the surge of retirees is looking for a stress-free life, and they want lots of amenities. For potential Epcon Franchise Builders this is good news. Epcon Communities has been building ranch-style, maintenance free communities that have appeal to people over 55 for almost 30 years. They no longer want to spend time cutting the lawn or cleaning out the rain gutters. This vibrant cohort’s time is here, and studies on the psychology of Baby Boomers show they plan to take full advantage of it.

Opportunity: Baby Boomers have money to spend on new homes

With a growing economy and an increasingly sturdy housing market, more Baby Boomers are finding themselves in a financial sweet spot — they have the money and the confidence to move into their ideal home. According to CNBC, other builders are finally taking notice:

Home builder confidence in the active adult segment has been rising all year and is now at the highest level since the National Association of Home Builders (NAHB) began tracking it six years ago.

“The consistent rise in home equity has contributed to the strong gains in the 55-plus housing market,” said NAHB Chief Economist David Crowe. “Many consumers who had been sidelined due to the inability to sell their current homes at an acceptable price are now in a position where they can sell their homes, enabling them to rent or buy in a 55-plus community.”

Epcon Franchise Builders are able to tap into our nearly three decades of experience building homes that meet these needs.

Trend: Ditching the yard work, keeping the community

The article goes on to say that smart builders are targeting the 50-plus demographic with “livable” floor plans and a smaller footprint that generally targets retirees on the go. From the article:

“The floor plans, though, still play second fiddle to everything going on outside the front door. The builders are making sure these new communities have everything that could possibly be defined as ‘active.’ “

This generation of retirees will be out there traveling, volunteering and getting engaged in social activities.
This generation of retirees will be out there traveling, volunteering and getting engaged in social activities.

Yes, the incoming mountain of retirees will be out there traveling, volunteering and engaging in social activities with their friends considerably more than previous retiring generations. Epcon Franchise Builders offer their residents a lifestyle without the hassles of yard work, raking leaves or exterior upkeep. Our communities typically offer a fitness facility, a pool or a clubhouse where an actual sense of “community” happens. This is another requirement of Baby Boomers — connection.

Opportunity: Learn why Epcon is ideally positioned to meet Baby Boomer buyer surge

Epcon Communities Franchising Inc. is America’s 36th largest homebuilder (“2013 Builder 100,” Builder Magazine, May 2014), and one of the only home building franchise companies. Epcon and its Franchise Builders develop communities of ranch-style, maintenance-free homes popular primarily with 55+ buyers — a demographic that is projected to drive new home sales in the United States for many years to come.

For in-depth details about the Epcon home building franchise opportunity, download our Free Franchise Report. You can also learn more by visiting our research pages.