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Posted Dec 19th, 2016

Epcon Franchise Builders Sell More Homes by Maximizing Land Use

Epcon Communities are popular with the 55+ demographic and appeal to local community officials for a variety of reasons

As a home builder, you often start with a raw piece of land and then strategize how best to maximize your return on investment. Which way should you go? You could build a few large custom homes and hope buyers will come. Alternatively, you could build more―but smaller―homes, the kind that a majority of prospective homeowners want to buy and, equally relevant, that appeal to local government officials because you’re developing entire communities.

Traditional-density detached housing of 2 to 4 units per acre, especially the kind that Epcon Franchising builds, offers the most bang for a builder’s buck, especially these days as expansive tracts of land are becoming increasingly difficult to find. “The high cost of land in many parts of the country is forcing builders and architects to be far more creative with their home designs,” says Susan Bady, Senior Contributing Editor at Professional Builder magazine. “They’ve stepped up to that challenge, developing detached product at higher densities without sacrificing livability or privacy.”

Copyrighted floor plans

Epcon Franchising builds exactly these kinds of highly sought after homes. Our award-winning copyrighted floor plans, developed by leading national architects, make these homes feel much larger than their square footage and take into account consumer demand for large, connected areas and room for entertaining. In other words, the homes might be built on a smaller footprint but they don’t feel small.
Most homebuyers are still looking for detached homes, as per the National Association of Homebuilders. Epcon keeps this preference in mind, building a number of detached homes across the country in walkable neighborhoods that keep privacy and livability at the forefront.

To maximize land use even further and to add more diversity to its product offerings, Epcon announced new duplex and triplex model floor plans earlier this year. This broader suite of homes includes three different triplex floor plans and four styles of duplexes. The smallest, the Calla, offers 1,546 square feet of living space, and the largest among these, the Haven, goes up to 2,464 square feet when it includes the optional second-floor bonus suite. Especially relevant for Epcon Franchise builders is the fact that this new set of home models not only offers ways of maximizing land use, their lower price points also attract a larger range of home buyers who might have been priced out of other styles. This helps bolster sales velocity even more and helps Franchise Builders recuperate investment quickly.

Epcon Franchise Triplex Home
The triplex homes at Hidden Ravines, an Epcon community in the metropolitan Columbus area show how high-density home building can be an attractive proposition for both builder and buyer.

To carve an even stronger niche in this high-density building space and to add more diversity to its product offerings, Epcon announced new duplex and triplex model floor plans earlier this year. This broader suite of homes includes three different triplex floor plans and four styles of duplexes. The smallest, the Calla, is built on 1,546 square feet, and the largest among these, the Haven, goes up to 2,464 square feet when it includes the optional second-floor bonus suite. Especially relevant for Epcon Franchise builders is the fact that this new set of home options not only offers ways of increasing density, their lower price points also attract a larger range of home buyers who might have been priced out of other styles. This increases sales velocity even more and helps Franchise Builders recuperate investment quickly.

Epcon Franchise Builders develop communities

Epcon Franchise Builders don’t just build scattered homes here and there, they develop entire livable communities, many with walking trails, swimming pools, clubhouses and other amenities that encourage an active lifestyle.

A view of the interior of an Epcon Community clubhouse full of people.
Epcon Franchise Builders foster a sense of community. Clubhouses such as this one offer a focal meeting point for residents to gather and socialize.

The ranch-style, low-maintenance homes Epcon offers have great appeal to the 55+ demographic, who, according to a Metrostudy report, comprise the majority of new home buyers. This demographic is also one that local officials love because they form the financial backbone for any municipality: people over 55 tend to earn more, contribute more tax dollars and patronize local businesses.

In fact, Baby Boomers (b. 1945-1964) form 41% of the adult Mass Affluent population, defined as households with liquid assets between $250K and $1M excluding real estate. This means they often have more disposable income and, as Pat McGrail, the former mayor of Keller, Texas, has observed, spend money patronizing local businesses. They also don’t contribute to morning and evening traffic, McGrail says.

It also helps that Epcon communities typify the kind of small-scale community development that local officials are partial to. Chuck Travis, mayor of Cornelius, North Carolina, says that local zoning boards love that an Epcon community can serve as a nice transition from single-family homes to commercial zoning. “An Epcon community has amenities such as clubhouses and is focused inward, with public spaces in the heart of communities. In that sense, it serves as a nice transition all the way from single- to multi-family to commercial.”

Given the rising cost and decreasing availability of land, Epcon Franchise Builders continue to be in a sweet spot, building desirable homes while developing communities both home buyers and towns love for a variety of reasons.

Become an Epcon Franchise Builder

For in-depth details about the Epcon home building franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

Disclaimer: The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of a franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.